UKRAiNATV
Beyond individual outputs
UKRAiNATV is an experimental media platform and creative community working with live broadcasting, stream art, performance, sound, visual culture, and transnational collaboration. My involvement goes beyond individual design deliverables — it includes editorial direction, production, visual communication, and the development of a broader creative system that has to stay recognizable across broadcasts, event graphics, posters, video, social media, collaborations, and physical presentations.
Why it matters
This project is important because it shows a designer's practice extending past outputs into coordination — working across disciplines, directing a platform's communication over time, and integrating image, motion, sound, and performance into one live, continuously changing thing.
UKRAiNATV is the project that taught me design doesn't stop at the artifact — a poster, a broadcast overlay, a stream layout are all downstream of decisions about editorial direction, production, and how a community wants to be seen. Holding a identity together across a live, unpredictable format is a different discipline than designing a static system, and it's shaped how I think about every identity project since.