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identity · Ongoing — 2026–present

Nocturna

NOCTURNA identity poster: a chrome ellipse logotype over a dark, textured organic surface, with the line "where sound interacts with image, light, and structure."
Year
2026
Role
Creative Direction, Brand Identity Design, Logo Design, Poster Design, Motion Concepts, UX/UI Concept Development
Deliverables
Logo and identity system, Poster and campaign language, Artist announcement graphics, Motion / video content, NOCTURNA Compass — interactive platform (in development)
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma (UX/UI concepts)

An independent underground identity became a system flexible enough to carry a scene that changes every week — and disciplined enough to now extend into an interactive platform.

The challenge

Underground music culture changes constantly — new venues, artists, and collaborations appear every week, making consistency difficult without losing spontaneity. The brief NOCTURNA set for itself was a flexible identity system that could adapt to different formats and campaigns while preserving a distinctive visual character.

The process

The project started with the NOCTURNA logo and the core visual language, then expanded into a growing collection of promotional materials — event posters, social graphics, and motion concepts. Editorial composition, experimental typography, chrome-inspired elements, abstract symbols, and a restrained palette were explored throughout. Each new design refined the system rather than reinventing it.

NOCTURNA Compass

The next stage is NOCTURNA Compass, an interactive platform currently in development. Rather than a conventional event-listing site, it's conceived as a curated navigation system for underground culture — exploring how branding, interaction design, motion, and sound can work together as one immersive digital experience, and carrying the original identity into a new discipline. Beta screenshot below — designed end to end, currently in development.

NOCTURNA Compass beta website — dark UI with an interactive compass dial, tribal graphic motifs, and the headline "What's happening beneath the surface"

System details

NOCTURNA Instagram highlight icon, detail 1
NOCTURNA Instagram highlight icon, detail 2
NOCTURNA Instagram highlight icon, detail 3
NOCTURNA Instagram highlight icon, detail 4
NOCTURNA Instagram highlight icon, detail 5

Artist announcements

The same system applied to lineup announcements — logo mark, name, date, and city held to one consistent layout no matter who the artist is or what their own photography looks like.

NOCTURNA artist announcement — MIRO, 03.14, LA
NOCTURNA artist announcement — $COE, 05.30, LA
NOCTURNA artist announcement — Kana Hishiya
NOCTURNA artist announcement — Capes
NOCTURNA artist announcement — Fun2bJane

Motion

Early motion concepts filmed on location — testing how the identity holds up moving, not just printed.

NOCTURNA Instagram campaign visual, edition 2
NOCTURNA Instagram campaign visual, edition 3
NOCTURNA promotional graphic with editorial typography

NOCTURNA taught me that a strong identity is not a logo or a collection of visuals — it is a system capable of evolving over time. The project shifted my approach from designing individual assets to designing relationships between typography, composition, motion, interaction, and atmosphere. That way of thinking continues to shape my work across branding, digital experiences, and creative direction.